One Laptop Per Child Betty Crocker (PublicisModem)

Mission: Publicis Modem hired me to edit these four short videos together utilizing footage they shot in Rwanda.

Solution: These videos were featured on a microsite as part of a Betty Crocker sponsored One Laptop Per Child Mega Win One Give One sweepstakes. The goal was to help inform children and parents about the cause as well as introduce them to the culture and lifestyle of the people receiving the laptops. Since the sweepstakes has ended, the site is no longer active, so the videos are now viewable below.

Advertising Agency: Publicis Modem, New York, USA
Executive Creative Director: Patrick Clarke
Senior Art Director: David Quintiliani
Associate CD / Copywriter: Chris Stevenson
Editor: Jan Tompkins




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