Mission: Mohawk, the production studio for the makers of MoPro Digital, hired LadyJay.net to concept and direct the post production for a user-journey, future-vision video for new Augmented Reality company called Infinity. To be used as a tool to present to investors, the video was intended to be a sales tool for the product they would be designing and developing.

Solution: We were given very little information about how the actual product would function or look, so all of the AR concepts were conceived of by myself and the director of photography, who worked directly with me to develop the story and coordinate all of the fx shots for the piece. The company was successfully funded and has updated the video several times since, yet it still remains quite conceptually close to the original sales pitch we created in late 2012.

Design boards:

User Journey / Future Vision video: